Are you an air fryer fan? Or are you yet to join the ranks of what may be the biggest cooking cult in the world?
Here are some insights into the most advanced air fryers and cooking multitaskers in the world, what you should be looking for when choosing one, PLUS brilliant air fryer recipes to try.
Fact: Air fryer life is here to stay.
“Let me tell you about my air fryer…” has become dinner party talk, die-hard braaiers are conceding that a good air fryer will cook Woolies chicken or lamb sosaties better than they can, and everyone from students, singletons and pensioners to busy moms on-the-go agree that air fryers have made cooking simpler, better and faster.
Instant Vortex Leads The Air Fryer Charge
Instant® Brands is one of SA’s leading kitchen and cooking appliance brands and are the brains behind the ground-breaking Instant Pot® electric cooker, the Instant® Vortex suite of Air Fryers, as well as the dual-purpose Instant Pot Duo Crisp + Air Fryer.
The Instant Vortex Air Fryer hit SA shores in 2019, and such was the hype that all units were sold before they even hit the shelves. In fact, sales have shown little sign of slowing down ever since. In just three years, Instant Brands South Africa has released a total of six Air Fryer models, including the ground-breaking Instant Vortex Plus with ClearCook™ Air Fryer – consistent best-on-the-market winner since its launch just a few months ago.
The Instant Vortex Air Fryer set out to resolve key issues home cooks wanted to solve: “Can I cook an entire meal (whole chicken) in it at once?”; “Is the basket size big enough for my needs?”; and crucially “Is it easy to use?”. In South Africa, questions such as “Will it save me time?” and “Will it save me electricity?” are key – and the answer to all of these is a resounding “YES”!
The newest addition to the Instant family, the Instant Vortex Plus with VersaZone, landed in SA this year and offers a single and dual drawer in one with more solves than anything ever seen. Thanks to patented technology, it is now possible to prepare different foods independently and at different temperatures. It’s a game changer for cooks of all levels and persuasions and is certainly on its way to making regular ovens obsolete.
What about basket size?
This is a question that is the most asked in stores and certainly on the Instant SA Facebook page – and it’s an important one, says Instant Brands Marketing Director Anita Nesbit. “We are very proud that the Instant Vortex revolutionised the basket shape to be the biggest in its class and with a much more efficient and much-loved square shape that consumers love.” Additionally, at 8.5 litres the Instant Vortex Plus with VersaZone is the largest, single-drawer air fryer in South Africa. “Our mission remains to offer the best appliance in its category at a realistic price, and with the Instant Vortex retail price starting at +- R2000, we know we have achieved this,” says Anita.
Star Chefs & Air Fryer Fans
It’s not just home cooks who are Instant Air Fryer fans. In South Africa, online foodie sensation Mariam Jakoet-Harris (@cooked.inc) has built much of her brand around Instant Pot and Instant Vortex food hacks, recipes and content. A caterer, teacher and passionate home cook, Mariam began sharing her Instant Pot lessons online during the 2020 pandemic. “The Instant Vortex has been a game changer in my life – I use my air fryer a lot at home, in my business when I prepare for functions, and of course in my lessons for adults and kids – it’s so economical and convenient,” she says (see Mariam’s game-changing seared steak recipe using the Instant Vortex Air Fryer below).
Meanwhile local star chef and author Sinoyolo Sifo, AKA Sifo The Cooking Husband, is also an Instant Pot and Instant Vortex Air Fryer fan, sharing his tried-and-tested recipes on his hugely popular Instagram feed @sifo_the_cooking_husband (see his recipe for Lemon & Herb Roast Chicken using the Duo Crip + Air Fryer below).
A Community That Cooks Together
Instant Brands SA has built a huge community of engaged air fryer fans and devotees on their social media pages and a comprehensive bank of air fryer recipes on their website. “When you buy an Instant Air Fryer you are immediately part of a family of food fanatics who are only too happy to guide you on your journey. The community we have built based on people’s recipe sharing, their questions and tips and tricks is utterly unique and it’s a point of pride for us – we knew our Instant appliances would change people’s lives, but to hear it from them in person is phenomenal,” says Anita.
Instant Brands Hall Of Fame
Here’s what others have to say about Instant Vortex Air Fryers:
Instant Vortex Air Fryer,
“Why We're Obsessed with All the Instant Vortex Air Fryers. They're good — like, really good.”
Food Network, January 2022
Instant Vortex Air Fryer,
Best Multi Action Air Fryer
Top 5 Best Air Fryer to Buy, Independent Newspaper UK, Jan 2033 MSN.com, Feb 2023
Instant Pot Duo Crisp + Air Fryer, Best Multi-Cooker
Good Housekeeping US, March 2023
Instant Vortex Plus Air Fryer with ClearCook,
Best Air Fryer with WindowGood Housekeeping US, February 2023
Instant Vortex Plus Air Fryer with ClearCook,
Best Air Fryer Overall, Best Air Fryer 2023
Ideal Home UK, March 2023
Instant Vortex Plus Air Fryer with ClearCook,
The Best Air Fryer Overall 2023
TechRadar, March 2023
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